Case Study

VML’s $4.27m Slam Dunk for Brown Forman Australia | Jack Daniel’s ‘Win a $10K Now or Never Experience’

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Receipt-based instant win promos that stay clean at scale

Run a receipt promo with instant wins and retailer draws, without the validation backlog or messy winner admin.

Jack Daniel’s ran a ‘Now or Never’ promotion that combined receipt upload claims, a 1-in-7 instant win, and five retailer-specific major prize draws.

Roilti handled the mechanics behind the client-hosted site via API. Validation stayed disciplined. Instant prizes delivered via SMS. Major prize payments followed a governed workflow.

Want to see how this works for your promo?